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Improve your Brands’ Visibility with Federal Buyers using SFTool Product Search + The HPD Collaborative.

The U.S. General Services Administration’s (GSA) Sustainable Facilities Tool (SFTool) consolidates high-performance building guidance into a single powerful digital resource. The Green Procurement Compilation organizes product category requirements and recommendations. Learn how the SFTool Product Search has collected and curated brand and product performance attributes to support federal buyers and project teams. SFTool Product Search leverages ecolabel and certification databases to simplify and streamline a buyer’s workflow.

During this session, you will learn how The HPD Collaborative (HPDC) supports this digital platform and how your brand’s product performance data is aligned with SFTool product category requirements. We will review how this FREE platform supports your sales, distributor and customer service teams.

Please join Michael Bloom, High-Performance Buildings Program Advisor in the Office of Federal High-Performance Buildings of the GSA, Paul Shahriari, CIO and Founder of ecomedes, and Wendy Vittori, Executive Director for HPDC to learn more about HPDC’s collaboration with ecomedes and GSA, the GSA SFTool, and how to take advantage of the Data Enrichment Program for your products.
Register now for this one-hour webinar on Friday,  February 25 at 1 PM EST.


Paul Shahriari, Co-Founder, ecomedes

Paul is an authority on sustainability, high performance green building and the application of technology to the design and construction process. He has been a visionary in the field of sustainability since 2000 and has founded 3 different green building technology companies with the most recent being Ecomedes, founded in 2014. Ecomedes is a SaaS platform that leverages building product performance data during decision making, simplifies and streamlines the analysis of economic and environmental impacts for AEC folk, building owners, and facility managers, and delivers triple bottom line options in minutes. Paul is a former co-chair of the USGBC GreenBuild Conference 2004-2009 and was one of the youngest LEED Faculty Members. He has trained over 25,000 professionals about sustainability, high performance building, and LEED. He is a graduate of the University of Florida with a Master of Engineering and has been dedicated to simplifying and sharing sustainability for over 15 years.

Michael Bloom, Sustainability and Green Buildings Program Advisor @GSA

Michael F. Bloom is a Sustainability and Green Program Advisor with GSA, OGP, Office of Federal High-Performance Green Buildings. He drives sustainability goals by focusing on the practical implementation of great ideas. His integrated approach identifies, builds and delivers the organizational and physical infrastructure required to support high-performance by considering the role played by social networks, education, metrics, and technology on designing sustainable solutions that stick. Michael has 14 years of operational and policy experience with GSA and is currently the lead project manager for the Sustainable Facilities Tool, (, and the Research into Practice Program. He defines himself as an “interstitial guy” with a penchant for bridging the gaps that separate people, issues & ideas. Education: MA, University of Chicago in Political Science (1995); BA, University of Colorado, summa cum laude in Communications and Political Science.

Wendy Vittori, Executive Director, Health Product Declaration Collaborative (HPDC)


Wendy Vittori, Executive Director of the Health Product Declaration Collaborative (HPDC), is an accomplished business executive. For many years, she served as a senior executive with both the Intel and Motorola corporations, where she led a variety of businesses in the computer hardware, software and systems industry, and was engaged in the leadership of open industry standards. Ms. Vittori was a recipient of the Women in Sustainability Leadership Award in 2017. She began her career as a software engineer. Ms. Vittori is a graduate of Harvard College, received her MBA from Northeastern University and was a doctoral candidate at the Harvard Business School.