Trademark & Logo Guidelines
Health Product Declaration® – Guidelines for Text and Logo References
The terms: “Health Product Declaration®” and the “Health Product Declaration Collaborative®” are registered trademarks, owned and overseen by the Health Product Declaration Collaborative, and are subject to all applicable laws governing the use of trademarks.
Health Product Declaration® Open Standard and HPDC Logos
Use of the Health Product Declaration® Open Standard Logos is governed by federal law and requires strict adherence to these guidelines. The logo may be used in editorials, educational, training or non-promotional literature when placed spatially near/adjacent to text that describes the Health Product Declaration Open Standard. The logo may not be altered in any way, other than to adjust size, in which case the dimensions of the logo must be maintained. Literature in which the logo appears must contain the following acknowledgement: “The Health Product Declaration® logo is a registered trademark of HPD Collaborative.” The HPD Open Standard logos are not permitted to be used in product promotion or product literature.
Use of HPDC Trademarks
Use of the Health Product Declaration Collaborative trade and service marks are governed by federal law and requires strict adherence to these guidelines. The HPD Collaborative may authorize use of a Logo on a case-by-case basis through written request and after thorough review of intent for usage. Contact us for more information. HPD Collaborative members and sponsors may not use language that states or implies endorsement by the Health Product Declaration Collaborative under any circumstances.
Health Product Declaration® Open Standard – Text Reference
The Health Product Declaration Collaborative owns and oversees the Health Product Declaration Open Standard. Use of the full phrase – with the service mark – is necessary in the first use in a short document, or the first use in each section of a longer document.
The purpose of the HPD Open Standard is accurate, reliable and consistent – across products and product categories – reporting and use of product content and associated health information for building products. It is important, in referring to the use of the HPD Open Standard with your products and practices, to recognize that the HPD Open Standard is a “specification,” not a “certification” or “rating system.” An HPD that is completed appropriately is correctly referred to as “compliant.” The HPD Open Standard Instructions include a “Checklist for a Compliant HPD,” which can be used to verify that an HPD is compliant. This function has been automated in the HPD Builder 2.1. It is not possible to “exceed” the HPD Open Standard. Any claims made by manufacturers about compliance are self-declared. In Q4 2017 HPDC will introduce an official Third Party Verification Program, which will provide an authoritative means of verifying compliance.
Acceptable format when referencing the HPD Open Standard in text
First Use: Health Product Declaration® Open Standard, or Health Product Declaration® (HPD) Open Standard
Subsequent Use: HPD, HPD Open Standard, the Standard (where context is clear)
Acceptable format when referencing a completed HPD for an individual product
First Use: Health Product Declaration® for “product x” “Product X’s” Health Product Declaration.
Subsequent Use: HPD for “Product X,” or “Product X’s” HPD.
Health Product Declaration Collaborative – Text Reference
“Health Product Declaration® Collaborative” is the official organization name. “HPD Collaborative” is the official acronym. Use of the complete name – with the service mark – is necessary in the first reference in a short document or the first use in each section of a longer document. Subsequent references in copy may use “HPD Collaborative,” or “HPDC.”
Acceptable format when referencing the HPD Collaborative in text
First Use: Health Product Declaration® Collaborative, or Health Product Declaration® (HPD) Collaborative
Subsequent Uses: HPD Collaborative, or HPDC
HPDC Sponsors – Text Reference and Logo Use
“Health Product Declaration® Collaborative” is the official organization name. “HPD Collaborative” is the official acronym. Use of the complete name – with the service mark – is necessary in the first reference in a short document or the first use in each section of a longer document. Subsequent references in copy may use “HPD Collaborative,” or “HPDC.”
Acceptable format when referencing the HPDC Sponsorship in text and logo use:
First Use: Health Product Declaration® Collaborative Sponsor, or Health Product Declaration® (HPD) Collaborative Sponsor
Subsequent Uses: “HPD Collaborative Sponsor” or “HPDC Sponsor”
HPDC Members – Text Reference and Logo Use
HPDC Members are active on a 12-month rolling schedule, based on the date on which the membership dues were paid. Members with active memberships are entitled to use the HPDC Member Logo, as outlined below. HPDC Members are organizations. Individual within these member organizations are referred to as “participants,” or “representatives.”
Acceptable format when referencing the HPDC Membership in text and logo use:
First Use: Health Product Declaration® Collaborative Member or Health Product Declaration® (HPD) Collaborative Member
Subsequent Uses: “HPD Collaborative Member” or “HPDC Member”
To obtain the HPDC MEMBER Logo, please contact: membership@hpd-collaborative.org.
Please read the terms and conditions below before downloading the HPDC Member or HPDC Sponsor logos, via the link at the bottom of this page. Downloading the logo constitutes acceptance of these terms and conditions.
HPDC Member and HPDC Sponsor Logos are for use exclusively by active HPDC members. The appropriate logo may be used to publicize an organization’s membership/sponsorship in HPDC and highlight its commitment to the HPDC mission. If you have a circumstance that is not compatible with these guidelines, and would like to discuss it with us, please contact us at: support@hpd-collaborative.org.
Any use of the HPDC Member and HPDC Sponsor logos must be in compliance with the following guidelines:
- Member logos may only be used by HPDC Members. To check whether your company is an HPDC Member, please see our list of members.
- Sponsor logos may only be used by HPDC Sponsors. To check whether your company is an HPDC Sponsor, please see our list of sponsors.
- The logo may be used to identify your company or organization as an HPDC member. It may be used on websites, signage, reports, brochures and other publicity or display materials. It should appear in a location that makes it clear that membership/sponsorship is associated with your company, not with your company’s product.
- The logo may link only to the HPDC home page. You may not use it to link to other pages on your website or any other websites.
- The logo must always be at least 1″ in height when displaying in print or on screen.
- The logo may not be grouped or framed with any other design element. It must appear on its own.
- The logo must be used in its entirety and may not be altered in any way, including proportion, color, element, type, etc. except by express permission from HPDC. For web display, you may decrease the web size (90 x 80 pixels) by a maximum of 15% or increase it by a maximum of 50% as long as proportion is maintained. You may not animate, morph or in any other way distort the appearance of the Logo.
- The logo can be printed in black ink or in its original colors Altering the color scheme of the logo is not permitted
- The logo may not be used, either explicitly or through its physical positioning, to indicate or suggest any kind of endorsement by HPDC of a company’s product or service; or that any official status for any product or service has been conferred by or is otherwise associated with HPDC; or to show any kind of relationship with HPDC aside from those permitted above. For example, the logo may not appear adjacent to a product name or logo, or grouped with other product-specific descriptive material.
- The logo may not be used on official documents such as sales contracts, or official disclosure documents provided to potential or actual clients or purchasers of a member company’s services or products.
- The logo may not be used in connection with any disparaging statements about HPDC or its products, or statements that otherwise reflect poorly on HPDC.
- The logo may not be used on any website that is in violation of any applicable laws or governmental regulations.
- HPDC reserves the right to disallow any use of the Logo.
- Any unauthorized use of the Logo may result in legal action.
- It is the responsibility of the Member/Sponsor to discontinue the use of the logo(s) if they are no longer a Member/Sponsor of HPD Collaborative.
If you have questions about any of the conditions above, write to: membership@HPD-Collaborative.org.